Vol. 64 (2017): Special issue - Selected papers from the International Conference on Decision Making for Small and Medium-Sized Enterprises (DEMSME 2017)

Articles

• Introduction to the Special Issue

  Roman Šperka, Jarmila Šebestová, Włodzimierz Sroka

  i-ii

  • PDF

• Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

  Lina Pilelienė, Viktorija Grigaliūnaitė

  1-13

  • PDF

• Systematic Analysis of the Current Academic Research on Social Media Marketing

  Martin Klepek

  15-27

  • PDF

• Overall Equipment Effectiveness within Counterfactual Impact Evaluation Concept

  Žaneta Rylková, Karel Stelmach, Petr Vlček

  29-40

  • PDF

• The Critical Analysis of Profit for its Allocation Decision-Making

  Renáta Pakšiová

  41-56

  • PDF

• Attitude and Loyalty to Two Brands of Beer of the Same Producer

  František Sudzina

  57-69

  • PDF

• Influence of Main Macroeconomic Factors on the Level of Employment on Different Size Enterprises – The Evidence from the Sector of Transportation and Storage

  Elena Mielcova

  71-83

  • PDF

• Ranking Alternatives by Pairwise Comparisons Matrix and Priority Vector

  Jaroslav Ramík

  85-95

  • PDF