Vol. 64 (2017): SPECIAL ISSUE - SELECTED PAPERS FROM THE INTERNATIONAL CONFERENCE ON DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES (DEMSME 2017)

Articles

• Introduction to the Special Issue

  Roman Šperka, Jarmila Šebestová, Włodzimierz Sroka

  i-ii

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• Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

  Lina Pilelienė, Viktorija Grigaliūnaitė

  1-13

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• Systematic Analysis of the Current Academic Research on Social Media Marketing

  Martin Klepek

  15-27

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• Overall Equipment Effectiveness within Counterfactual Impact Evaluation Concept

  Žaneta Rylková, Karel Stelmach, Petr Vlček

  29-40

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• The Critical Analysis of Profit for its Allocation Decision-Making

  Renáta Pakšiová

  41-56

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• Attitude and Loyalty to Two Brands of Beer of the Same Producer

  František Sudzina

  57-69

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• Influence of Main Macroeconomic Factors on the Level of Employment on Different Size Enterprises – The Evidence from the Sector of Transportation and Storage

  Elena Mielcova

  71-83

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• Ranking Alternatives by Pairwise Comparisons Matrix and Priority Vector

  Jaroslav Ramík

  85-95

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