Evaluating Cognitive Factors of Attitude Formation: The Impact of the Consumer’s Level of Education on the Formation of Attitudes Towards Health Behaviour


  • Edita Kondrotienė Faculty of Economics and Management, Vytautas Magnus University
  • Arvydas Petras Bakanauskas Faculty of Economics and Management, Vytautas Magnus University
  • Edita Jezukevičienė Faculty of Health Sciences, Klaipėda State University of Applied Sciences




attitude formation, cognitive attitude formation, consumer attitudes, formation of attitudes towards health behaviour, health behaviour.


The article reviews the impact of cognitive factors on the formation of consumer attitudes towards health behaviour. Following a short overview of the cognitive component (level) of attitude formation and its factors, as well as a theoretical model of the formation of attitudes towards health behaviour, the results of the empirical study are presented to measure the impact of the consumer’s level of education on the formation of consumer attitudes towards health behaviour. The evaluation of the results provides some insights, conclusions and directions for future research.


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How to Cite

Kondrotienė, E., Bakanauskas, A. P. ., & Jezukevičienė, E. . (2024). Evaluating Cognitive Factors of Attitude Formation: The Impact of the Consumer’s Level of Education on the Formation of Attitudes Towards Health Behaviour. Scientific Annals of Economics and Business, 71(1), 91–106. https://doi.org/10.47743/saeb-2024-0004