• Elias G. RIZKALLAH
  • Victoria Ann SEITZ




motivation, higher education retention, enrollment, satisfaction


This paper explores what motivates college students at different stages of their academic studies. Using Herzberg’s two-factor theory, the researchers conducted a survey of 535 students in three south-western universities to determine if motivations changed throughout their academic careers. Results showed that students at different stages of their college careers have different concerns and, as such, different motivational strategies are needed to respond to their concerns. Implications are given to grow and retain enrolment.

JEL Codes - M31


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How to Cite

G. RIZKALLAH, E., & SEITZ, V. A. (2017). UNDERSTANDING STUDENT MOTIVATION: A KEY TO RETENTION IN HIGHER EDUCATION. Scientific Annals of Economics and Business, 64(1), 45–57. https://doi.org/10.1515/saeb-2017-0004