Vol 64 (2017)

Special issue - Selected papers from the international conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2017)

 May 4th - 5th 2017, Ostrava, Czech Republic

Guest editors:

Roman Å perka, Silesian University in Opava, Czech Republic

Jarmila Šebestová, Silesian University in Opava, Czech Republic

Włodzimierz Sroka, University of Dąbrowa Górnicza, Poland

Table of Contents

Articles

Introduction to the Special Issue
Roman Šperka, Jarmila Šebestová, Włodzimierz Sroka
PDF
i-ii
Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness
Lina Pilelienė, Viktorija Grigaliūnaitė
PDF
1-13
Systematic Analysis of the Current Academic Research on Social Media Marketing
Martin Klepek
PDF
15-27
Overall Equipment Effectiveness within Counterfactual Impact Evaluation Concept
Žaneta Rylková, Karel Stelmach, Petr Vlček
PDF
29-40
The Critical Analysis of Profit for its Allocation Decision-Making
Renáta Pakšiová
PDF
41-56
Attitude and Loyalty to Two Brands of Beer of the Same Producer
Frantisek Sudzina
PDF
57-69
Influence of Main Macroeconomic Factors on the Level of Employment on Different Size Enterprises – The Evidence from the Sector of Transportation and Storage
Elena Mielcova
PDF
71-83
Ranking Alternatives by Pairwise Comparisons Matrix and Priority Vector
Jaroslav Ramík
PDF
85-95


10.47743/saeb-2021-0009