1.
FACTORS INFLUENCING THE IMPLEMENTATION OF UNCONVENTIONAL MARKETING IN CULTURAL INSTITUTIONS – EVIDENCE FROM CROATIA. Sci. Ann. Econ. Bus. [Internet]. 2016 Jul. 12 [cited 2026 Sep. 3];63(2):247-72. Available from: https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1017