DOS SANTOS, Patrícia Marques; BAIRRADA, Cristela Maia; DE MATOS COELHO, Arnaldo Fernandes. How Harmful Brand Hate Can Be: The Moderating Role of Neuroticism and Extraversion. Scientific Annals of Economics and Business, Iasi, Romania, v. 70, n. 4, p. 603–628, 2023. DOI: 10.47743/saeb-2020-0040. Disponível em: https://saeb.feaa.uaic.ro/index.php/saeb/article/view/2035. Acesso em: 30 apr. 2025.