PINTO DA CUNHA BRANDÃO, Amélia Maria; DOURADO, Pedro; PALMA MARTOS, Luis. See Now, Buy Now Model: A Passport to Fashion Brand Equity. Scientific Annals of Economics and Business, Iasi, Romania, v. 67, n. Special Issue, p. 33–55, 2020. DOI: 10.47743/saeb-2020-0028. Disponível em: https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1191. Acesso em: 23 mar. 2025.