GAJANOVA, Lubica; NADANYIOVA, Margareta; MORAVCIKOVA, Dominika. The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty. Scientific Annals of Economics and Business, Iasi, Romania, v. 66, n. 1, p. 65–84, 2019. DOI: 10.2478/saeb-2019-0005. Disponível em: https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1115. Acesso em: 26 apr. 2025.