GRIGALIUNAITE, V.; PILELIENE, L. EMOTIONAL OR RATIONAL? THE DETERMINATION OF THE INFLUENCE OF ADVERTISING APPEAL ON ADVERTISING EFFECTIVENESS. Scientific Annals of Economics and Business, Iasi, Romania, v. 63, n. 3, p. 391–414, 2016. DOI: 10.1515/saeb-2016-0130. Disponível em: https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1030. Acesso em: 7 dec. 2024.