BULJUBAŠIĆ, Iva; HAM, Marija; PAP, Ana. FACTORS INFLUENCING THE IMPLEMENTATION OF UNCONVENTIONAL MARKETING IN CULTURAL INSTITUTIONS – EVIDENCE FROM CROATIA. Scientific Annals of Economics and Business, Iasi, Romania, v. 63, n. 2, p. 247–272, 2016. DOI: 10.1515/saeb-2016-0120. Disponível em: https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1017. Acesso em: 6 jul. 2025.