PILELIENĖ, Lina; GRIGALIŪNAITĖ, Viktorija. Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness. Scientific Annals of Economics and Business, Iasi, Romania, v. 64, n. SI, p. 1–13, 2017. DOI: 10.1515/saeb-2017-0036. Disponível em: https://saeb.feaa.uaic.ro/index.php/saeb/article/view/1075. Acesso em: 1 jun. 2025.