ASGARNEZHAD NOURI, B., MOTAMEDI, S., & SOLTANI, M. (2017). EMPIRICAL ANALYSIS OF THE FINANCIAL BEHAVIOR OF INVESTORS WITH BRAND APPROACH (CASE STUDY: TEHRAN STOCK EXCHANGE). Scientific Annals of Economics and Business, 64(1), 97–121. https://doi.org/10.1515/saeb-2017-0007