UNDERSTANDING STUDENT MOTIVATION: A KEY TO RETENTION IN HIGHER EDUCATION

ELIAS RIZKALLAH, VICTORIA ANN SEITZ

Abstract


This paper explores what motivates college students at different stages of their academic studies. Using Herzberg’s two-factor theory, the researchers conducted a survey of 535 students in three south-western universities to determine if motivations changed throughout their academic careers. Results showed that students at different stages of their college careers have different concerns and, as such, different motivational strategies are needed to respond to their concerns. Implications are given to grow and retain enrolment.


Keywords


motivation, higher education retention, enrollment, satisfaction

JEL Codes


M31

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References


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DOI: http://dx.doi.org/10.1515/saeb-2017-0004

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